I had a great time chatting with Jason Falls, a seasoned digital marketing thought leader, author, and speaker. The topic of our conversation was influence marketing, a topic often misunderstood by brands.
While many people discuss the role influencers play in shaping buying decisions Jason brought a fresh perspective to the conversation, emphasizing the broader concept of influence marketing instead of fixating on individual influencers.
He stressed the need for a holistic approach, urging businesses to understand their target audience thoroughly and explore both online and offline influencers. We discussed practical examples, like engaging with local community figures or PTA presidents, showcasing the versatility of influence marketing beyond social media.
Jason offered valuable insights on working backward in the marketing chain, understanding customer needs, and seeking assistance from influencers or consulting services for effective implementation. Overall, the conversation provided a nuanced understanding of influence marketing, blending timeless marketing wisdom with contemporary strategies.
982 Everyone is a Storyteller
#981 Selling on Amazon
#980 Adapt Your Sales Process to Your Customer's Personality
#979 Commit to LinkedIN
#978 Finding the Right Marketing Partner
#977 The Four "C"s of Accountability
#976 Find the Best Solution
#975 Find Your Niche
#974 - A New Approach to PR
#973 - The Three Truths of Marketing
#972 What Drives Your Passion
#970 A.I. Powered Video
#969 Don't be Afraid of SEO
#968 Start with a Process
#967 Get Rich Quick.
#966 Irrelevant Competitors
#965 - Discover the Secret to Getting a Customer to Yes
#964 Improve Landing Page Content
#963 Match Your Strategy to the Stage of Your Business
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