Expertise isn’t about knowing everything—it’s about knowing enough to help the right people.

What does it really take to position yourself as an expert? 

Is it years of experience, a fancy certification, or a massive audience? Or is it possible that you already have everything you need—you just haven’t fully owned it yet? 

In this episode of The Powerful Content Podcast, Mel Daniels explores becoming the go-to expert in your space and positioning yourself with confidence. 

Mel walks you through: 
⚡ How to get crystal clear on your niche and expertise (so people instantly get what you do) 
⚡ Why your unique perspective is your biggest strength—and how to lean into it 
⚡ The power of embracing your content creator archetype to make content easier 
⚡ Why you need to stop waiting for permission—you don’t have to know everything to help people 

If you’ve ever thought, Who am I to call myself an expert?—this episode is for you.  

Episode Breakdown: 

00:00 Introduction: What does it really take to be seen as an expert? 
00:47 Welcome to The Powerful Content Podcast 
01:47 Acknowledgement of Country 

03:28 The journey to becoming a go-to expert (and why it’s not what you think) 
04:47 Clarity is key: Defining who you help and how you help them 
06:34 Your unique perspective: Why it matters more than credentials 
08:38 Leveraging your strengths in content creation (Hello, Content Creator Archetypes!) 
10:23 Owning your expertise: It’s time to stop waiting for permission 
12:42 Thought-provoking questions to help you step into your expertise 
13:35 Ways to connect and work with Mel 

 

Links mentioned in this podcast 

• Content Creator Archetype Quiz 

 

If you enjoyed listening to this episode, then you’ll also love: 

• Episode 21 - Why your niche is your secret to powerful content with Jessica Osborn 
• Episode 126 - Sell your offer strategically with transformations 
• Episode 32 - Creating a message from the heart 

 

Loved the episode? Leave a review! 

 

Ready to work with me? 

• Buy my book The Power of Content 

• Join my membership The Content Effect 

• Work with me 1:1 with The Content Accelerator 

• Join my free Facebook Group The Content Project 

 

For more conversations on powerful content, connect with me here: 

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