In this podcast, Dave and Melissa interview Vikrant Shauruya, founder of Authors on a Mission, on how to market and sell your nonfiction book. Vikrant discusses what a “bestselling book” actually is, and why a successful book is built on a well-written book.
Great Moments in the Episode
05:15 – 07:57 Expectations for sales of first book.
8:04 – 09:41 Podcasting as a marketing strategy.
09:43 – 12:26 How to identify podcasts to pursue in order to maximize marketing.
12:27 – 14:19 How to pitch podcasts.
14:21 – 18:59 Explanation of the term “bestselling book”.
19:01 – 21:30 What to do during launch to gain sales momentum.
21:31 – 24:01 Managing expectations of book sales.
24:02 – 25:14 Why you need a focused book idea and to identify the "why" of your writing.
25:15 – 28:01 The importance of following through with promoting your book.
28:03 – 31:15 The interconnection of a book, speaking engagements, and business growth.
31:16 – 35:10 The role of a well-written book in sales.
Words of the Episodes
Wabi-sabi: a Japanese aesthetic concept that finds beauty and serenity in objects, landscapes, designs, etc., that are simple, imperfect, and impermanent.
Pustule: a small elevation of the skin containing pus.
Follow Journey Sixty6
https://www.journeysixty6.com/
https://www.youtube.com/@journeysixty6writingforpub
https://www.facebook.com/journeysixty6
https://www.linkedin.com/company/journeysixty6/
Follow Vikrant Shauruya
LinkedIn: https://www.linkedin.com/in/vikrantshaurya/
Website: https://bestsellingbook.com/vikrantshaurya/
Lisa Cron on the Misbelief of Your Protagonist and Why It Matters to Your Story
Cristen Iris on Thinking Like a Filmmaker When Writing Your Memoir
Emily Enger on Good Enough Book Marketing for Fiction and Creative Writers
View Your Time Set Aside for Writing as Sacred
Rosanne Bane on How to Overcome Writer’s Block
Bryan Cohen on How to Sell Your Self Published Book with Amazon Ads
Novelist Jaimie Engel on Becoming a Romcom Screenwriter
First-Time Novelist Linda Fifer on Losing Her First Draft and Her Persistence to Complete the Project
Getting Real about the Costs of Publishing Your Book
Novelist and Memoirist Donna Freitas on Identifying the ”Why” of Your Book
Writers Don’t Storytell, They Storyshow
Novelist Ann Hood on the Revision Process for Novels and Memoirs
Jennifer Bisbing on Editing for Writers Who Plan to Self Publish
How to Begin to Write Your Family Story
Book Publicist Julia Drake on the Three Key Ways to Promote Your Book
Platform-Building Expert Stephanie Chandler on Growing an Audience for Your Writing
Literary Agent Soumeya Roberts on How Agents Assess Your Manuscript
5 Ways to Build a Following for Your Writing
Book Agent Miriam Altshuler on Effective Query Letters and Aspiring Authors
Craft, Voice, and Concept - the Art of Memoir Writing
Create your
podcast in
minutes
It is Free
LifeBlood
Navigating Life After 40
How To!
The Minimal Mom
Science of Reading: The Podcast