Episode #152: Daniel Pierce -- former VP of Gaspari Nutrition on Marketing, Formulation & Brand Building

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In this episode of the Supplement Engineer Podcast, Daniel Pierce joins the show to discuss marketing in the digital age, formulation, and brand-building.

 

Daniel is the President of Spry Tribe -- a consulting agency that excels at digital marketing, data analysis and brand building. He is an accomplished veteran of the supplement industry, having worked with some of the largest brands in our space (past & present), and is the form Vice-President of Gaspari Nutrition.

 

Show Notes

Topics covered in this installment:

• Daniel's origins on the bodybuilding.com forums
• What was it like during the "Golden Age" of Gaspari Nutrition
• Formulation: Art, Science, or both?
• Thoughts on supplement awards
• Bringing actual innovation to the supplement space
• and MORE

 

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