Although some of us are busier like never before…do you still get those calls from customers not really knowing what powder coating is just knowing that they need it? Do you find it hard to promote your business when no one seems to know what you do? You're not alone. ----more----Today the rubber meets the road when our guest Kevin Coursin, the executive director of the Powder Coating Institute joins us. We’ll cut some in-roads as to why the industry seems to suffer from a lack of good PR & what can be done about it. We’ll go off the beaten path to discuss how the organization has had difficulty with consumer awareness & how fostering education & supporting innovation will help us all rise. Get ready to level up your powder coater game!
Featured Guest Links
https://www.powdercoating.org/
https://conference.powdercoating.org/
https://www.rosskote.com/e/episode-8-industry-insider-custom-coater-market-trends/
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Trailer: Episode 19
Coater News: Edition 1.7
Coater News: Edition 1.6
Episode 18: Coater2Coater with GR Powder Coating
Trailer: Episode 18
Coater News: Episode 1.5
Episode 17: Are You a Money Maker or Breaker?
Trailer: Episode 17
Coater News: Episode 1.4
Coater News: Episode 1.3
Episode 16: F**k it! Powder Coating Uncut with Ashton Palmer
Trailer: Episode 16
Coater News Episode 1.2
Episode 15: Myth Busting Rust with Jeff Taylor
Trailer: Episode 15
Episode 14: Blast Media Basics with Jeff Taylor
Trailer: Episode 14
Coater News: Episode 1.1
Coater News: Episode 1.0
Episode 13: Going Places Unknown with Shawn Shreve Part #2
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