Although some of us are busier like never before…do you still get those calls from customers not really knowing what powder coating is just knowing that they need it? Do you find it hard to promote your business when no one seems to know what you do? You're not alone. ----more----Today the rubber meets the road when our guest Kevin Coursin, the executive director of the Powder Coating Institute joins us. We’ll cut some in-roads as to why the industry seems to suffer from a lack of good PR & what can be done about it. We’ll go off the beaten path to discuss how the organization has had difficulty with consumer awareness & how fostering education & supporting innovation will help us all rise. Get ready to level up your powder coater game!
Featured Guest Links
https://www.powdercoating.org/
https://conference.powdercoating.org/
https://www.rosskote.com/e/episode-8-industry-insider-custom-coater-market-trends/
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Trailer: Episode 49
Episode 48: The Powder Works Effect
Trailer: Episode 48
Episode 47: The War On Paint Is Here
Trailer: Episode 47
Episode 46: How to Rocket Your Business Strategy with Jim Castiglia
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Episode 45: Fishing New Customer Streams to Bring Home the Greens
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Episode 44: Where Have All the Strippers Gone?
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Trailer: Episode 43
Episode 42: Contemplating with Kaser - New Paradigm Thinking for 2022
Trailer: Episode 42
Episode 41: Moving the Goal Post-Mission & Metrics in a Surreal World
Trailer: Episode 41
Coater News 1.38
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