Every loan officer wants a business that is stable, systems-driven, and allows them to work with the best people. The problem is, through mistakes and the wrong methods, they end up stepping over dollars to pick up dimes.
Right under our noses are business pillars that take us away from the drudgery of cold calling the same unenthusiastic agents all the time.
We want a business that can work and generate income when we’re not working, and a way for us to achieve that coveted top-of-mind awareness.
The good news is, this is all within reach if we push the pedal on the right things. What is the shortest path to quality leads? How can we create content that takes us from chasing mediocre clients to attracting all-stars? In this episode, I share how to generate business by focusing on the assets that are already working in our favor.
The shortest path to the cash will always be inextricably linked with attracting clients, not chasing them. -Doren Aldana
Takeaways
Why we shouldn’t neglect our databases
If you have a database, treat it as an asset and not an afterthought. Building a system that allows us to consistently provide clients with value is the fastest and shortest path to cash.
How to turn your business into a client magnet
The loan professionals who are on the shortest path to cash are the ones who position themselves as preeminent experts. If you don’t position yourself, you’ll become a replaceable commodity, and you will always have to chase clients.
The power of referrals
Referrals are a low hanging fruit if we are looking for the shortest path to the cash. The people who are happy with our work are the ones most likely to refer us to their circle. It’s easier to get referrals when we do such great work that our clients become our fans.
The Top 3 Most Profitable Skills Every Mortgage Pro Needs to Master
How Champions Turn a ”Slow” Market into Unstoppable Success
3 Simple Steps to Thrive in 2023 (Regardless of the Economy)!
How to Build a $1000+/Day Mortgage Business
How to Solve ANY Problem In Your Mortgage Business
Fear: How to Conquer It and Use it to Propel Not Paralyze You
Client Celebrations: How to Win in This Challenging Market
How Top Producers Are Taking Advantage of the ”Market Shift”
3 Steps For Upping Your Income In A Down Market
Ask Me Anything: Market Shift Edition
How Tyshawn Young DOUBLED Her Income (From 6 to 12 Units/Mo.) in Just 3 Months.... Without Making A Single Cold Call!
3 Simple Steps to Recession-Proof Your Mortgage Business
The ”BIG 3” Realtor Objections That Stop Most LOs
How to Cultivate Massive Confidence to Close More Loans!
The #1 Reason Why Your Income Is Going Backwards (And How to Fix It - Regardless of Rates or Inventory)!
Ask Me Anything: The Best Way to Get More Transactions in the Middle of a Market Shift
3 Killer Strategies for Winning More Deals in a Crazy Sellers’ Market!
How to Insulate Yourself from Margin Compression, Rising Rates, Low Inventory and Recession!
3 Simple Steps to DOUBLE Your Loan Commissions in 90 Days or Less! (Without Cold Calling or Working More Hours)
How to Pivot from Refi to Purchase the SMART WAY - Without Buying Leads or Cold Calling!
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