The Tom Ferry Podcast Experience
Business
What does it take to be the real estate thought leader in your area?
You need to help dispel misinformation, ease fear, and highlight the opportunities happening now in the market. But also, more importantly, you need to be seen on a massive scale and generate consistent engagement.
A perfect example of this is Shannon Mangin of the Lake Travis area of Austin, TX – and you might recognize her. Shannon has appeared on This Week in Marketing previously about the hacks she’s using to convert leads through Instagram. Now she’s back as she and Jason Pantana continue their conversation about getting real estate business directly from social media, with an emphasis on how to be the thought leader in your market.
You’ll learn:
You don’t need to have seen Shannon’s previous appearance to benefit from this one, so watch or listen now and then go back and check it out here.
In this episode, they discuss…
0:00 – Shannon’s back!
1:52 – Shannon’s business and the market
3:41 – Attracting strangers through Instagram
6:00 – Content that works
7:45 – 3 categories of video
9:52 – Stories
13:55 – For the impatient agent
The Enduring Power of Real Estate Print Marketing
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Building a Real Estate Brand that Becomes the Market | Tom Ferry Podcast Experience
Crafting Your Personal Real Estate Brand on Social Media | This Week in Marketing
A “$100k” Strategy | Mindset Monday
How YOU Can Fix the Real Estate Market | Tom Ferry Podcast Experience
Branding Strategies for the Agent of the Future | This Week in Marketing
Measurement Over Time | Mindset Monday
10 Marketing Channels That Appreciate in Value Over Time | This Week in Marketing
On Your Deathbed | Mindset Monday
Real Estate Q&A: Expert Coaches Solving Agent Problems | Tom Ferry Podcast Experience
9 Jaw-Dropping AI Tools for Real Estate Agents | This Week in Marketing
Finish This Year Strong | Mindset Monday
The Crazy, Inspiring Real Estate Journey of a Top Broker | Tom Ferry Podcast Experience
4 Must-Make Adjustments to Your Weekly Email Newsletter
Plan for Resistance | Mindset Monday
The 7 Most Common Real Estate Questions – ANSWERED | Tom Ferry Podcast Experience
What 2 Decades Means to Me | Mindset Monday
The 3 Hyperlocal S Factors of Social Media Video Performance | This Week in Marketing
How to Install Unstoppable Confidence & Get More Listings | Tom Ferry Podcast Experience
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