Inspired by the infamous post-election press conference held at Four Seasons Total Landscaping in Philadelphia, the Fraud Street Run was established as an unofficial, untimed event by friends and runners Jeff Lyons and Chip Chantry, who also co-host the Junk Miles with Chip and Jeff running podcast. Why? Well, it’s a run-worthy 11 miles between Four Seasons Total Landscaping and the Four Seasons Hotel.
Although some runners did complete the course in person in Philadelphia over the designated dates of November 28-29, 2020, the event was presented as a virtual opportunity due to the pandemic. This not only helped people participate safely, but it helped the event go global.
In this episode, Jeff Lyons joins us to talk about how the event came together and lessons learned about the event that went from a few friends raising some money for charity to a viral sensation raising over $60,000 ($54,000 from registrations and $8,000 from tee shirt sales) for Philabundance, the Philadelphia region’s largest food bank.
Many thanks to Jeff Lyons for joining us. You can read more about the Fraud Street Run here.
We’d love to hear from you! Have a topic idea? Let us know at soloprpro.com.
Episode 72: A PR Pro’s Election Survival Guide
Episode 71: PR is Not a Popularity Contest
Episode 70: Acedia - The Ancient Emotion for a Modern Pandemic
Episode 69: Podcasting: Is It for You?
Episode 68: Communicating Clearly
Episode 67: The Definition of Work
Episode 66: Pass PR with Dan Farkas
Episode 65: Professional Development in a Pandemic
Episode 64: Boundaries - A Reminder
Episode 63: Review to Renew
Episode 62: Rituals
Episode 61: COVID Communication Fatigue
Episode 60: Communications Clichés
Episode 59: Stress Break
Episode 58: Should We Change How We Do PR?
Episode 57: Helping Clients Navigate the Now Normal
Episode 56: We’re Halfway through 2020. Now What?
Episode 55: Conferences in the COVID-19 Era
Episode 54: Boundaries are Beautiful
Episode 53: Real Talk
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