Episode Summary
In this episode of the Solar Maverick Podcast, Benoy talks with Mike Casey who is the Founder and CEO at Tigercomm. Tigercomm is the leading U.S. cleantech PR, marketing communications and public affairs firm, counsels cleantech executives and investors and passionately designs, builds, and runs winning communications programs. Mike discusses how clean energy companies should market during COVID, how stronger brands can help solar move out from under commoditization, how to be a thought leader, and many other interesting topics.
Benoy Thanjan
Benoy Thanjan is the Founder and CEO of Reneu Energy, as well as an advisor for several solar startup companies. Reneu Energy is a premier international solar energy consulting firm and developer, and the company focuses on developing commercial and industrial solar, as well as utility-scale solar plus storage projects. The company also sources financing for solar projects and hedges both energy and environmental commodities.
Benoy received his first experience in Finance as an intern at D.E. Shaw & Co., which is a global investment firm with 37 billion dollars in investment capital. Before founding Reneu Energy, he was the SREC Trader in the Project Finance Group for SolarCity, which merged with Tesla in 2016. He originated SREC trades with buyers and co-developed their SREC monetization and hedging strategy with the senior management of SolarCity, to move into the east coast markets. Benoy also worked at Vanguard Energy Partners, Ridgewood Renewable Power, and Deloitte & Touche.
Mike Casey
For 30 years, Mike has focused on the design, staffing and strategies for winning communications programs. As Tigercomm’s founder, he counsels cleantech executives, investors and philanthropists on strategies for meeting their business objectives.
Mike is a top U.S. innovator and strategist on cleantech marketing and communications. He has presented at more than a dozen major conferences, and he writes frequently on clean economy topics at ScalingClean and Renewable Energy World.
Mike has trained more than 2,000 people on interview techniques, message development and public relations management. Before Tigercomm, he built winning communications programs for the National Environmental Trust and the Environmental Working Group, which he helped make “... dollar for dollar, demonstrably one of the most effective groups in Washington” (National Journal, 2/02). He is also a communications veteran of the U.S. Senate, House of Representatives and two presidential campaigns.
Stay Connected:
Benoy Thanjan
Email: info@reneuenergy.com
LinkedIn: Benoy Thanjan
Website: https://www.reneuenergy.com
Mike Casey
Website: https://www.tigercomm.us/home
Linkedin: https://www.linkedin.com/in/mikecaseytigercomm/
Clean Editors Roundtable Episode 2: https://www.tigercomm.us/insights/cleantech-editors-webinar-epsiode-2
The Great Solar Migration: How Stronger Brands Can Help Solar Move Out From Under Commoditization: https://www.tigercomm.us/insights/great-solar-migration
Mike’s Book Recommendation-The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber
Top 5 Solar Energy Podcasts You Must Follow in 2020
Thank you to Feedspot for having the Solar Maverick Podcast as one of the top 5 Solar Energy Podcasts You Must Follow in 2020. Below is the link with more information.
https://blog.feedspot.com/solar_energy_podcasts/
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This episode was produced and managed by Podcast Laundry (www.podcastlaundry.com)
SMP 60: Developing Renewable Energy in Opportunity Zones
SMP 59: Lessons Learned from Clean Energy Entrepreneur Laura Taylor, CEO and Founder of Silverline Communications
SMP 58: Residential Solar Financing and Other Interesting Topics
SMP 57: Solar Power International 2019 Takeaways
SMP 55: Solar on Cannabis Grow Facilities
SMP 54: Cannabis Industry Overview and How Solar Can Be Incorporated at Cannabis Grow Facilities
SMP 53: Solar Permitting
SMP 52: PPA 101
SMP 51: Community Solar - New Jersey 101
SMP 50: We celebrate our 50th Episode and discuss the Solar Maverick Podcast Journey!
SMP 49: A Consultative Approach to Develop and Finance Solar Projects
SMP 48: Solar Panel Recycling and Entrepreneurship Advice
SMP 47: Financing Solar 101
SMP 46: Why Brownfields are Ideal Sites for Solar?
SMP 45: Productivity Tips and Entrepreneurial Advice from the CEO and Founder of the Number 1 Millennial Platform Called Mogul
SMP 44: Community Solar 201
SMP 43: 2019 Energy Storage Trends
SMP 42: Live Event - How Solar Technology is Changing the World!
SMP 41: Solar Entrepreneur Perspective on Development of Solar and Storage Projects
SMP 40: Strategies for the Low Income Population to Use Solar Power
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