"You don't end up working in the outdoor industry if you don't love nature and the outdoors."
This week's guest has a long career of outdoor industry leadership under her belt - it's Kat Schoewe, Senior Creative Director at Outdoor Research. Kat discusses her learnings over 20 years of leading design teams, rebranding a brand internally, being a creative director at a brand versus at an agency, and so much more.
Follow Kat:
@katschoewe
@outdoorresearch
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Descript
Burton Lead Designer Casey Callahan on Humanizing Creative
Women’s Health Features Director Kristin Canning on Being Fascinated By The Details
Public Speaking + Presentation Coach Hannah Michelotti on Presenting Yourself Authentically
Trew Gear Director of Operations Katherine Donnelly on Making Things Better
Former Chaco Marketing Director Jamie Kirby on Making Your Vision a Reality
Town Hall CEO Robin Hall on Creating Your Outdoor Biz Community
Troy Lee Designs Digital Marketing Manager Tanya Velazquez On Telling Your Brand Story
Ibex GM Bonie Shupe on Reviving a Brand
Climate Neutral CEO Austin Whitman on Taking Our Climate Impact Seriously
Mountain Hardwear Director of Marketing Matt Burbach on Authentic Brands and the Future Of Work
What Apple's Ad Tracking Changes Mean For Outdoor Industry Advertisers (minisode)
Wild Rye Marketing Manager Kami York-Feirn on Being An Authentic Brand
What The Influx Of New Outdoor Participants During COVID Means For Marketing (minisode)
10 Creative Ways To Engage Your Athlete Team (minisode)
5 Signs Of An Extraordinary Creative Director (minisode)
Pro Skier Elyse Saugstad on Letting The Skiing Speak For Itself
How Outdoor Brands Can Utilize Instagram Reels (minisode)
Professional Skier Lynsey Dyer on Celebratory Creativity
Humanizing the Workplace (minisode)
Photographer, Filmmaker, and Adventurer Evan Green on Speaking A Visual Language
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