Aaron Paul, Good Things Are Rarely Cheap and Cheap Things Are Rarely Good

Aaron Paul is the Regional Vice President for Advanced Technologies Consultants (ATC), a distributor of name-brand technical training curriculum, equipment, software and furniture. Aaron has worked for ATC for 14 years now and previously worked as a regional sales manager.

 

One of the biggest hurdles Aaron had to overcome when first starting off in sales was his aversion towards the industry- he had graduated with a degree in mechanical engineering and through connections wound up in sales position after school. While it did take time for him to warm up to his new career after a few years he could finally appreciate that sales was not about sleazy selling schemes but about problem solving and a salesman was born.

 

In today’s episode, Aaron brings us through his journey in sales and how he’s navigating sales leadership as a fairly new leader. His commitment to honing his craft and ensuring customer satisfaction is an inspiration so tune in to Aaron Paul’s episode and learn about his sales story.

 

Quotes:

• “I realized that sales at its heart is problem solving. If you've got a good product, then what sales is, is you're taking a person who needs that good product, and you're providing that product to them.” (5:34-5:47)
•  “Good things are rarely cheap and cheap, things are rarely good.” (9:45-9:48)
• “Knowing that if I tried to take care of the customer, the rest will take care of itself.” (18:26-18:35)

 

Links:

Aaron Paul LinkedIn

ATC LinkedIn

ATC Website

 

Empellor CRM LinkedIn

Empellor CRM Website

Empellor CRM Twitter