Our guest for this week’s podcast episode is Ben Bensaou, INSEAD professor and award-winning author.
Ben spent 20 years researching, teaching, and consulting on innovation. During his research, Ben studied close to 100 companies across the private and public sectors, from startups in Silicon Valley to large industrial conglomerates. It was this research that inspired his book, Built to Innovate.
In this podcast episode, Ben explains how organizations can hardwire innovation into their DNA. He shares his discovery that innovation is not just about major disruption but also systematic and continuous innovation. Ben challenges the notion that all innovation is accomplished by some prodigy within the team or a genius leader: Innovation is everybody’s business - every member of an organization can contribute!
Ben also talks about the influence of middle management in innovation and how roles and tasks need to be clearly defined with embedded processes for innovation to succeed.
Get in touch with Ben on LinkedIn: https://www.linkedin.com/in/ben-m-bensaou
Visit his website: https://benbensaou.com
Lead Generation IRL - Pieter Limburg
How to create legendary category design for tech companies – Christopher Lochhead
Enabling Digital Transformation Through ABM – Thad Kahlow
Relationship Sales at Scale – Dan Englander
Global B2B Messaging and The Human Truth in Global B2B Campaigns – Tony Riley
Understanding The Core Ingredients to CX Success – Oliver Budworth
Programmatic Paid Social for B2B Marketing – Sam Karow
Insights into effective ABM trends for SaaS in 2022 – Shira Abel
How Virtual Events and Conferences Produce High Client Turnover Rates in a Post-covid World - Ike singh Kehal
How to Develop Strategic Visual Content That Will Drive the Future of Communication – Amy Balliett
”Marketing plans never work” – Ian Lurie
How Remarkable Customer Experience Can Be Your Best Sales and Marketing Strategy – Dan Gingiss
Double your revenue in 90 days – Simon Severino
Five things B2B Content Marketers need to know about working with influencer - Lee Odden
B2B Marketing Psychology – Larry Kotch
Demand Generation: Opening the Gates to Creativity - Neil Stoneman
Successful Email Marketing for B2B Organizations – Jenna Tiffany
How to Use Emotional Marketing to Increase Sales – Alexander Novicov
When to use AI such as chatbots – Samantha Stone
Augmented Reality - Katrine Konyher
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored