Episode 69 - ESports unleashed:The biggest development on Zwift since the platform launched almost five years ago

Simon, Shane and Nathan analyse what is the biggest development for Zwift since the platform launched almost five years ago - the reveal of the strategy for making eSports a reality.

The partnership with the UCI, unveiled at the World Championships, grabbed the headlines, but the fascination is in the detail. And the detail is on the Zwiftcast. Simon conducts a lengthy and searching interview with Zwift’s CEO of eSport, Craig Edmondson and the three Zwiftcasters subject his answers to scrutiny and analysis. It would be wrong to think that this development only affects racers on Zwift. As Craig reveals, the platform itself is likely to change to accommodate the huge ambition of eSport.

Elsewhere in the episode there’s a peek behind the curtain of the Draft House - the place that turned out to be the coolest place to hang during the rain-sodden World Champs in Harrogate.

And there’s a look at how successful Zwift’s huge marketing push over the summer has been.

We hope you enjoy listening.