New Magid research shows that the number of pay TV subscribers was flat over the last two quarters. However, attitudes to the service have shifted, and vMVPDs like Sling TV are changing to keep ahead of the curve.
CandW discuss three key takeaways from the CTV Ad Summit
CandW discuss AT&T and Comcast pivot to internet TV
CandW discuss if Disney’s PVOD debut was a success
CandW discuss how antenna TV is stuck while local TV moves online
CandW discuss the opportunity for Google’s Sabrina dongle
CandW discuss why linear free ad-supported TV is on the fast-track
CandW discuss why smart TVs end up dumb
CandW discuss Disney+ expansion, Star usurping Hulu
CandW discuss if Peacock and Flex can compensate for Xfinity TV decline
CandW discuss declining TV ad revenue going digital
CandW discuss the ins and outs of NBCU Peacock
CandW discuss the linear TV resurgence online
CandW discuss YouTubeTV's reckless 30% price increase
CandW discuss connected TV’s impact on NewFronts
CandW discuss why 3-in-5 ad buyers are boosting CTV spending
CandW discuss if SVOD usage is up, down, or staying same
CandW discuss the engine powering CTV ad growth
CandW discuss the real reason HBO Max isn't on Roku or Fire TV
CandW discuss the broadcast TV revival and OTT TV slump
Behind My Thinking - Erratic connected TV viewing and Quibi excuse
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