Joanne Ward believes a good content experience is critical to the customer experience. In her chat with Kristina, Jo talks about leading content strategy at scale as part of Salesforce’s evolving content practice. They cover collaborating with other disciplines, advocacy, and the importance of technical writing. Across the entire conversation, there’s a focus on creating task focused and user centered content.
Episode 9: Jeff Eaton, Lullabot - Content Inventories and Large-Scale Governance
Episode 8: Ahava Leibtag, Aha Media Group - FAQs and Plain Language
Episode 7: Erika Templeton, Code and Theory - Solving Complex Content Problems
Episode 6: Clinton Forry, Weber Shandwick - Content Strategy Then and Now
Episode 5: Karen Kesler and Jonathan Foster, Microsoft - Building Content Teams
Episode 4: Sarah Richards, Content Design London - Content Design
Episode 3: Scott Kubie, Brain Traffic - Content Ecosystems
Episode 2: Gerry McGovern, Customer Carewords - Customer-Centric Experiences
Episode 1: Erika Hall, Mule Design - Conversational Design
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