Brandon Steiner: Memorabilia Connoisseur

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon built Steiner Sports from a one-room office, $4,000 and a single Mac computer in 1987 to a $50 million company today. Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of the Emmy-nominated "The Hook-Up” with Brandon Steiner on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of “The Business Playbook”: Leadership Lessons from the World of Sports and “You Gotta Have Balls”: How a Kid from Brooklyn Started from Scratch, Bought Yankee Stadium, and Created a Sports Empire. Brandon devotes time to and supports several charities, including Family Services of Westchester, an organization that helps provide quality social and mental health services. His latest venture is a new TV show called “Project X” hosted by Brandon Steiner which gives aspiring entrepreneurs the opportunity to gain business advice from Brandon and several celebrity guests. Brandon is a happily married man that lives in Westchester and is the proud father of 3 young adults.  

 

Today’s Subjects:

• Goes to over 100 live games a year
• Not hung up on title, hung up on providing value. Only as good as the value you bring in to the company
• Valuable relationships are the value you give, not get
• People “get it”, they just don’t “give it”
• Don’t get stuck on stupid
• He thrives on the Wow factor
• His family is the best success
• How to not become extinct and how he learns from the kids that he mentors
• How his failures have led to some of his greatest success
• Once you have failed, dive back into the deep end of the pool
• Don’t give to judge, give to give. When you give, give to give.
• The joy of the thank you note.
• Really progressive good companies don’t fire people for no reason. You obviously did have some flaws in your game that you need to work out. (wise words from his mother)
• Books and people that inspire him:
• How to reprogram and change your career
• “Call me if you need anything else” and what that statement has done for his career
• Learners are earners and readers are leaders
• Common theme of “stop selling” start serving
• Be clear about your intent. Be honest and straightforward
• Don’t keep score
• Life is a like a good bowl of soup. You need a bunch of different ingredients and vegetables. Your life is no different. You need variety of people to get different perspectives
• Discuss his new book “Living your life on purpose” You have to have a purpose. It’s the roots underneath the trees. You can’t be stopped if you have purpose.
• Mentoring – where to find a good mentor, it’s right under your nose
• “Smoke behind the wall” what’s going on behind the scenes
• We are all better than our worst mistake
• The difference between “net value” (money) and self value” (character, doing something in your community)
• It’s not about retiring, it’s about re-firing. How to reinvent yourself and how your network can do that so you don’t have to do it from the beginning
• Learn how he has lived a life by design, not by default
• How to be consistent for a long period of time