The Icing and the Cake: How to Avoid Distractions in Your Business

Do you ever find yourself spending too much time on things that are not essential to your core business? Things that are interests for yourself, your team member or even your industry or its culture but not your clients? These are what I call the icing on the cake, but they are not the cake itself. In this episode, I share the common ways I see clients become distracted from their main goals and how to avoid them. I also give you some tips on how to focus on the cake, which is the value you provide to your customers and the revenue you generate which allows you do also dabble in the fun stuff you couldn't otherwise do. Tune in and learn how to stay on track and grow your organization faster.🍰