243: Scale Your eCommerce Portal with Ethan Giffin

Ethan Giffin, Founder and CEO of Groove Commerce, is driven by a passion to help businesses scale their eCommerce portals by solving complex challenges through data-driven solutions.

 

We learn about Ethan's eCommerce Scorecard, a framework that includes five key metrics: sessions, orders, revenue, average order value, and conversion rate. This framework helps businesses track their success and optimize their online presence. He also emphasizes the importance of leveraging these metrics to drive growth and offers practical strategies for improving website performance and increasing revenue.

 

(0:59) Ethan’s personal Why

(5:10) eCommerce Scorecard Framework

(17:46) eCommerce Masters Podcast

(19:58) Break free from Amazon

(24:36) Find out more about Ethan

 

Links and Resources

• Ethan’s LinkedIn 
• Groove Commerce 
• Test-drive the Summit OS® Toolkit: https://stevepreda.com/summit-os-toolkit/
• Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT 
• Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks 
• Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/