Marketing with Burlington Press
Business:Marketing
Two strategies are crucial for business growth and sustainability: customer acquisition and customer retention. While acquisition focuses on bringing new customers to the fold, retention emphasizes keeping the existing ones engaged and loyal. Both play a pivotal role, but striking the right balance between them can be the key to long-term success.
Read more: https://burlingtonpress.com/2023/12/10/balancing-the-scales-customer-acquisition-vs-customer-retention/
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