Guy Horner is CEO at brand experience specialist TBA Group, which operates three divisions: Sports, Brands, Entertainment, and provides for a stellar set of clients including Red Bull Racing, Diageo, Dr Martens, Carlsberg, World Rugby, The FA, F1 and Formula 1.
In this episode, Guy Horner discusses the changing landscape for brand experiences, virtual launches, unpacking the power of the pivot, platforms and tech, extending the footprint for exhibitions, storytelling in 2021 and TBA’s recent acquisition of marketing agency Top Banana.
Keeping on top of stress
A sense of touch
Pushing sustainability forwards
Love at First Sight
Beyond the blue sky thinking
Government support missing the mark
Powering up a personal brand
How Buzznation are helping business meetings go virtual
Putting a new era in experiential
Perfect Conversion
Putting the 'you" in inclusivity
Agency for change
The future is here
From organisation to event tech
A tech provider’s take on virtual & hybrid events in 2020
The significance of Human interaction
The Importance of Human Connection with Matt Culverhouse, TEN6 Creative
Montgomery Events - sponsored by Grip
Special Edition with industry guru, Katie Morhen
Podcast: The Launch of SaaStock Remote
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