For a lot of HVAC contractors out there, marketing can feel like a chore. And on top of that, properly tracking your marketing efforts can be confusing and time consuming. That's where companies such as BEAST Analytics can make your life a whole lot easier!
Brie E. Anderson is the founder of BEAST Analytics, and is an analytical nerd with a soft spot for strategy. She loves connecting the dots between analytics and strategy to answer the ultimate question that contractors often have: "how do I know if my marketing is working?"
During our conversation, Brie shares valuable insights on some low cost/no cost ways to track your marketing, and ways that contractors can properly measure ROI.
Another fun fact about Brie is that her and the host of the show, Eric, went to college at Western Kentucky University together (Go Tops!).
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Everything You Need To Know About Service World Expo 2021 | Pete Danielson - Service Nation
Building a Career Where There is Always a Demand | LimRic Plumbing, Heating, & Air
Staying Accountable to Their Customers | Western Heating and Air
How Leaders Grow Businesses | Julian Scadden - Nexstar Network
91 Years of HVAC, What is Standard's Secret? | Claire Ferrara
What is Service Roundtable, and What Does it Mean for Your Business? | Matt Michel
How Frederick Air Navigated the Pandemic | Dave Schmidt
Zero To 75--How C&C Embraced Growth & Family | Dayna Hottle
Testing Fast & Failing Fast--What Makes York Stand Out | Eric Bonde
Q2 Rival Digital Company Update
More Branding, Less Ad Spend | Joy Payne, Champion Comfort Systems
Here's How to Jump Start Your Brand Awareness | Kyle Gargaro, ACHR News
How Automation Can Turn into $$ | Anthony Pascucci, Sansone Air
Supplying Your HVAC With What It Needs | Jeff Mosler, Nexa
How to Achieve ROI on HVAC | Ted Fox--Fox & Sons
Character and Integrity and its Impact on HVAC | Chuck Worley- Worley's Home Services
From Phone Books to Google: How to Modernize your Marketing | Scott Stewart- Swift Services
How Absolute Comfort Stays Ahead of the Competition | Marc Morales Absolute Comfort Heating and Air
The Importance of Communication and Attention to Detail | Jeffrey Ranshaw- Air Outlook Inc.
How HVAC Contractors Can Offer More Value To Their Customers | Bryan Davenport - Oxbox HVAC
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