"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
This is a quote you probably heard many times, right?
I talked about how to figure that out with Ravi Shankar, Global Head of Digital Marketing and Analytics at AirAsia who is one of the brightest minds in airline digital space.
We talked about AirAsia digital marketing, how they measure it, how they organize their team, what they insource, how they use data, how they chose which digital channels they will be on….
Ravi also talked about the transformation journey AirAsia is on – from selling flights only to becoming an OTA, a tech company and how this will change the way his digital marketing team will work in the future.
You can find the link to the full article with a lot of additional resources here:
https://www.diggintravel.com/airline-digital-marketing-air-asia-case/?utm_source=podcast&utm_medium=show_notes
The Strategic Advantage of Modern Airline Digital Commerce Tech Stack [flyadeal Case Study]
Lufthansa Group’s Shift to Airline Product Analytics
Airline Digital Career: Your 2024 Guide to Advancement with Expert HR and Recruiting Insights
Changes in Airline Marketing [Part II]: Navigating the Shift in Digital Analytics and Measuring Marketing Effectiveness
Changes in Airline Marketing [Part I]: Overcoming Skill and Tech Challenges in Martech
The Latest Airline AI News: How New Developments in AI Will Transform Your Airline Marketing
Key Pillars of Modern Airline Digital Marketing [Learning from Former Chief Growth Officer at AirAsia]
Airline Booking Funnel Optimization [Finnair Case Study]
ChatGPT for Airlines: A Deep Dive with an Artificial Intelligence Expert
Airline Dynamic Pricing [Learning from Frontier, Amadeus, Amazon and Lyft]
Airline Data Science Talk [LATAM Airlines case – Part II]
Insights from 5 Years of Airline Digital Research
2023 Airline Digital Optimization Yearbook [UPDATE]
Scientific Decision-Making [LATAM Airlines case – Part I]
Step-by-step Evolution of Airline Digital Optimization Team [Air Europa Case Study]
Airline Digital Talks: Eveline Lee, Scoot
How to Build a Modern Airline Digital Experience
How to Grow Your Digital Product Team
Quick update about our new airline digital research project
Predicting the Future of Travel
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