"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
This is a quote you probably heard many times, right?
I talked about how to figure that out with Ravi Shankar, Global Head of Digital Marketing and Analytics at AirAsia who is one of the brightest minds in airline digital space.
We talked about AirAsia digital marketing, how they measure it, how they organize their team, what they insource, how they use data, how they chose which digital channels they will be on….
Ravi also talked about the transformation journey AirAsia is on – from selling flights only to becoming an OTA, a tech company and how this will change the way his digital marketing team will work in the future.
You can find the link to the full article with a lot of additional resources here:
https://www.diggintravel.com/airline-digital-marketing-air-asia-case/?utm_source=podcast&utm_medium=show_notes
Airline Digital Optimization Maturity: How to Take the Next Step
Airline Ancillary Revenue Leaders Talks [Frontier Airlines Case]
Airline Digital Innovation and Transformation [Wizz Air Case]
How to Build Innovative Airline Digital Products [Southwest Airlines Case]
Airline Digital Cabin Talks: The Importance of Innovation, the ’Negative Space’, and Collaboration
Insights for Ancillary Revenue and Airline Onboard Retailing
Airline Digital Cabin Talks: The Key to Successful Onboard Retailing
Airline Data Talks: Airline Digital Analytics Evolution at Air New Zealand
Airline Digital Experience Analytics: Understand Your Customers‘ Behavior
Airline Experimentation Talks: How to Make Better and Faster Decisions
Airline Data Talks: How to Implement Advanced Digital Analytics
Airline Innovation Talks: Alberto Terol Conthe, Iberia
Airline Data Talks: Ivan Karlovic, Norwegian
Airline Digital Talks Series: Remus Moraru, Wizz Air
Customer Retention in Travel [Learnings From an Airline, a Digital Company and a Startup]
Airline Industry Digital Outlook: From a Changed Traveler to a Changed Airline
How to Understand Airline User Behavior [American Airlines Case]
How Experimentation Helps You Build Better Travel Digital Products [Booking.com Case]
A Practical Approach to Airline and Airport Robotics and Innovation
2021 Travel Industry Outlook [Retailing and Distribution]
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