The degree of mobility varies market to market throughout the U.S. Holly Carlson, IRI’s Media Center of Excellence and Diane Perlman, chief marketing officer of Blis, a location-based data and analytics firm, and a partner of IRI’s, describe the connection between consumer sentiment and their actual behavior, and how brands are connecting with shoppers wherever they are. Learn strategies for generating messages that fit the moment and the location.
Turning the Tide of Tech
How CPG Retailers Can Rewrite Their Summer Playbook
Bold, Healthy Options Lead the Sweets & Snacks Innovation Awards
Complete Wallet’s Total Omni Shopper View
CPG Retail’s Role in Lifting Consumer Confidence
Consumer Insights from Mobility and Transportation
Leveraging the Complete View of the Beauty Market
Observations and Insights Across the Retail Landscape
Food and Beverage Consumer Trends — Frugal Fatigue
Fresh Pulse: Strategies Amid Declining Volume
The Future of Snacking
Fresh Pulse: Addressing the Challenges of 2023
Consumer Demand Revealed in Book Sales
CES Podcast No. 4: How Tech is Enhancing the Consumer Experience
CES Podcast No. 3: IT and TV Highlights from CES
CES Podcast No. 2: Technology for a Better Life
C-Suite Conversations: Creating a Sustainable Industry to Nurture Future Generations
CES #1: Where Consumer Products Meet Their Future
Dairy Discovery
Innovation Brightens the Outlook for Frozen Foods
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