FHSU Media Tour shares university story across region

On this episode of the Post Podcast, Fort Hays State University president Tisa Mason and chief communications officer Scott Cason share details of the upcoming FHSU Media Tour.

 

Transcript:

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James Bell 

Fort Hays State University will kick off their media tour next week from the university president Tisa Mason stops by along with chief communications officer Scott Cason to talk about that and more on this episode of the Post Podcast.

 

Tisa Mason 

Last year, when we went out and we talked to people, we realized so much more value was developing working relationships with member of the media, even at the Kansas Board of Regents. Now I see some of the people I talked to last year, I have those relationships. So that is really great. And of course, always sharing information on Fort Hays impact in Kansas and beyond, is one of the great joys. And, you know, it's something we have to work hard on, quite honestly, we have to draw attention to us. And that's not part of our culture, we tend to be more modest. But we've got a lot to be proud of. And it's it's really a privilege to be able to tell that story. And we always we learned a lot last year going out and seeing how media consolidation and how that is impacting communities. And, and the the, it just was incredible to hear stories of what's going on, especially in the smaller rural communities. But even in the urban institutions, the consolidation and what that means and trying to find somebody open to even have a conversation with or going into newspaper and seeing that they're printing the newspapers for a large area because everything's consolidated. So we're always excited about identifying opportunities for also our experts, our faculty that are doing extraordinary work, to assist in news reporting. So when we get to have those relationships, then we connect everyone together. And that makes us better.

 

James Bell 

Yeah, truly. Now, let's talk about some specifics. I think you're kicking this thing off pretty locally right here. Oh, goodness. Oh, less than a week, isn't it?

 

Tisa Mason 

Yes. Yes. And always we start right here in this studio.

 

James Bell 

Oh, is this the first one? This is the first one. Let's call this a warm up. Because as everybody knows, I'm not shy to say that I'm not a professional broadcaster. I just kind of hear doing the radio thing. The case kickoff. Exactly. But we're gonna be in Great Bend, McPherson, Pratt, and then kicking down into Oklahoma. The business Oh, next week.

 

Tisa Mason 

Yeah, that's just Monday. Well, that's just

 

James Bell 

Monday. Yes. Oh, my goodness. You're gonna be dreads a lot of road time. Are you gonna be flying those spots?

 

Tisa Mason 

No, we are driving driving it. Oh, yeah. The real American experience. We're getting in that car and we're driving from community to community.

 

James Bell 

Very cool. Very cool. Man. You're I mean, you're hitting everywhere. You're getting down to the Wichita, Kansas City. You mentioned you're popping up to Nebraska, McCook, Nebraska looks like and then of course, dodge sitting gods in the Garden City. Those are always really fun, aren't they?

 

Tisa Mason 

Yes, we love that. And we love that in Garden City. We have our Higher Education Learning Center there as well, which we've had for decades to help tell the higher education story first and the Fort Hays story second, and really trying to drive people to understand the value of why a higher education post K 12 is really important today.

 

Scott Cason 

And two of those stops, the one in pride and the one in Garden City will highlight our partnerships with the local community colleges there.

 

James Bell 

Go Pratt, I don't know if you guys know this. I was actually I'm a I'm a proud alum. I went to community college there. And before I came to four days, and really they are the ones that steered me this way. I had never been to Hayes before. Well, before enrolling, to be honest.

 

Tisa Mason 

No, for decades, we were among the first to do the articulation agreement. And we have always valued our Community College and our tech partnerships. We've done some really unique things with them. And we think that's really important. So yeah, go Pratt, and shout out to all the rest of the community and tech colleges in Kansas. Love it.

 

James Bell 

So let's talk some specifics about what you're going to be talking about on these media, media tours. You know, I think it's no secret. There's since the pandemic, there's been a lot of changes, we've seen what's going on in Emporia and you know, kind of trying to rebalance these things. And, you know, I wonder if you want to talk about how that's going to be part of those conversations and how this strategic plan is going to be brought up as you guys are out and about.

 

Tisa Mason 

So of course we're aligned with the Kansas Board of Regents strategic plan on building a future and theirs is built on family you know, and affordability which is something that we are the star at and continue to drive forward. Because access is the first thing that you need to go to coloriages is the ability to open that door and we have flown it open for decades, you know businesses and how we create jobs and provide a talent pipeline, particularly since the pandemic hiring employees is an every call conversation in every community. And so how we continue to fuel that and provide an educated talent pipeline is really important. And then economic prosperity. How are we driving? How are we making an economic impact in communities? How are we bringing value with all kinds of outreach centers that we do in communities. And so that's really important, that's tied to our strategic plan as well. Then, of course, we at Fort Hays talk a lot about academic excellence, because that's really important. Our value is not just about our low price point, but it's also about the high quality. And so we're constantly investing and professional opportunity for our faculty, encourage their dialogue with business industry, so that we're keeping all that connected. And then resources and infrastructure, look anywhere across the state of Kansas, and you will find the best buildings and experiences at Fort Hays State University.

 

James Bell 

Absolutely. And you know, what I like about kind of the strategic plan is, is your guys's vision of growth and how to actually accomplish that. And one of the things we've talked about previously in the segment is the the I don't remember the name of the plan, but basically the in state tuition that's offered across seven or eight states. Yeah, the 1313 states Oh, I was under pending. Yep.

 

Tisa Mason 

We call it our 13 state regional tuition, program. And we're really excited. Of course, we don't have final numbers yet, because we're still waiting till the end of the month to get those. But early indicators with our first year out, is sending us really strong success in Colorado and Oklahoma, as first place winners for increasing those students. I've had I've had fun talking to are in states or out of state students from those 13 states last night at a dinner in my house with our VIP students. And we had a couple of students from Texas, like, how did you like that discount on your tuition this year? And they're like, We loved it. We're so excited. Thank you. So that was really fun.

 

James Bell 

That's very cool. And you know, it really I think that helps probably in the community and global engagement piece as well, because you're getting people and folks, students from a larger geographic region, which then I think is going to just feed into the I don't know the stature, maybe a Fort Hays crossed the Midwest.

 

Tisa Mason 

Yeah. And more importantly, we know when since that program is only for on campus students, we know when students come to Fort Hays, and then they do internships and practicums in the community, they're most likely to stay in Kansas. And that feeds the talent pipeline. So it's Win win, it's win for the students. It's win for the university and for our community in our state.

 

James Bell 

Yeah. And there's lots of different ways I think you're going to be talking about on this tour, right about specifically some areas where the impact is very noticeable, like, for example, K through 12. Education, I think we're a huge driver of teachers out and across Kansas and beyond, right?

 

Tisa Mason 

Yes. And really important. I think, over we've had about 200 students in teacher ed, every year, over 85% of them end up teaching in Kansas, and around half of those are in western Kansas, and often in rural areas. And that's something we work hard. And I know our nursing program. Also, if you're going to go to Fort Hays, you're going to do some practicums and some experiences in rural hospitals, because we want you to know that and understand that we really want to incentivize and encourage people to stay in rural Kansas. Yeah,

 

James Bell 

yeah. I love that. And you mentioned at the top of the program here, the difficulty in hiring, and I think that is especially true in these rural school districts where, you know, you've got to pull in people that maybe aren't native to the area and are kind of questioning like, why would I live in this little town over anywhere else that I can live? And I think that's gonna help but to social workers, also a big important part of this, right?

 

Tisa Mason 

Yeah. And they have been one of our strategic enrollment planning fancy word to say, how are we going to grow? And that's where we've put some of our dollars because we know the community needs social workers in many areas. And it's been a huge winner for us. Since its inception in 2015. We have expanded from 100 undergraduates to over 300. The Masters of Social Work, which is brand new to us had inaugural class of 52 students and grew to 85 students in just one year. And now a has a waiting list. Wow. We're really excited about the placements. Just last year and 21. The department placed over 90 students in clinics and other social service areas in 24 Kansas communities with 90% of that, or about 90% of those placements in rural areas. Again, really focusing on serving rural Kansas. We have about a hunt There needs students enrolled in practicum field experiences right now. And we're just really excited with our success and with the growth.

 

James Bell 

Yeah, that's, that's awesome. This is another thing that I keep hearing about that I think is a really probably impacting a lot of people in ways that they don't understand or they don't know maybe don't understand, but don't necessarily see in their day to day lives. And that's the criminal justice program here. And the Regional de escalation Center, which you guys have been a huge part of getting set up. And I believe that's, that's up and running now. Right?

 

Tisa Mason 

It is. And another shout out to Senator Moran, who helped us with some of the funding, we received $2.75 million in federal funding to fuel the center. We're doing all kinds of training both online and in person. We have delivered 20 programs to agencies in Kansas, Nebraska, and Colorado. And right now, law enforcement agencies in Kansas, Nebraska and Florida, are scheduled to start completing online training created by Fort Hays and our fantastic teaching Innovation and Learning Technologies Group that can take learning to a new level online.

 

James Bell 

Yeah, I love that. And then there's one other one we want to talk about. And this is this one is something I love. I think it's so cool. And it's been you know, I think it's becoming more and more prevalent. We saw the story even last year here in Hays, cybersecurity, you got some big achievements out of the Institute and technology department there, right? Yeah, infirm.

 

Tisa Mason 

Informatics is the academic department. And we were so blessed by the legislature with half a million dollars and dedicated funding to create what we're calling the cyber Institute and technology incubator. So we're just ramping up right now. The first thing you're going to see here is the development of some really cool micro internships. So our students can go in sometimes I'm like, virtually, and sometimes in reality, physical body, and they can go into small businesses, small and medium sized businesses can lose their whole business with a cyber attack. So our students can go in and do web security evaluation, security vulnerability reports, clean up data for businesses, these smaller businesses don't have the resources that the large industries do. And so that's really important for us to make sure that we are supporting the grocers and other businesses, and the small area. So software testing and compliance of reports, this is going to be a great opportunity for our students to get hands on learning and training. And work on those soft skills as well. As well as support the small and medium sized businesses will be also then kicking off in years two and three incubators specifically to grow more businesses that can help small businesses and medium sized businesses with these issues in partnership with our outstanding Small Business Development Center throughout the state. So it's going to have I think, deep ramifications. And I'm so grateful for our faculty and informatics, who are leading this charge.

 

James Bell 

Yeah, love that. All of these things, I think, you know, they're going to be really continuing to impact the folks out here in western Kansas and beyond. And I'm, I bet it really is just so exciting to go out and share more of these details with those, especially those young folks, as they're considering, like, what am I doing with my future? Where can I go and cybersecurity I think is in particular one of those areas that there's just unlimited potential out there in the field.

 

Tisa Mason 

Yeah, we're actually having some exploratory conversations on we do a lot of Gen Ed, concurrent credit in high school so that they can take college bearing credit courses while they're in high school and informatics. We'd like to get a little bit into working with some of the high schools and partnerships so that the students can start getting college bearing credit in this in this information computer science area.

 

James Bell 

Very cool. Get head start in the future. Yeah, love it. When the other last thoughts before we go,

 

Tisa Mason 

I just want to say it's such a joy to be in this community. Our freshmen and our students have returned on campus today are high energy, they're loving haze, they're loving the campus. And I want to thank everybody who's coming out to our volleyball games, our basketball basketball is started but soccer and football and thank you everyone for being part of our community as we are a part of yours.