AP Podcast - Episode 135: Emily Howard talks about attraction design, putting animals first and telling the right story

Emily Howard, Vice President at PGAV Destinations, is well versed in creating amazing animal habitats, but admits that she still learns something new every time she interacts with a zoo or aquarium professional. 

An architect by trade, Emily has a deep love of animals that fuels her work with PGAV.  In this discussion, we dive deep into the details of attraction design, find out how stories are crafted and how they impact the end user experience.

To find out more about Emily and PGAV: https://pgavdestinations.com/

 

If you have a question for the mailbag or know of a leader we should highlight on the show, please drop us a line.  If you have questions about anything addressed on the show, feel free to reach out anytime!

Josh - josh@amusementadvantage.com

Matt - matt@performanceoptimist.com

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This episode is brought to you by BackLooper.  Have you ever gotten a negative review online?  Better yet, have you ever gotten a negative review online that you actually found to be useful?  Wouldn't you have preferred that that guest contacted you directly?  Every organization has its flaws, and you shouldn't be learning about yours through social media.  BackLooper was created to solve this problem directly, by collecting better feedback data from more guests, especially compared to online review sites and many other feedback collection methods.  By using BackLooper's intuitive reporting, you can better understand what your guests are saying in masses, and make quick decisions from the results.  To learn how you can substantially increase the amount feedback you receive from your guests, and get started with a no-risk plan, visit www.amusementadvantage.com/backlooper, and contact Josh directly at josh@amusementadvantage.com​.  It's time to spend less time wondering what your guests are thinking, and more time connecting with them on a personal level.