I recently read an article advocating the "Renting of Christmas" - Nowadays, you can rent anything!
It started with Software as a Service. Now you can buy pretty much anything as a service. But should you?
The decision on whether you should head down that path is not always an easy one and depends on many factors. Whilst accessing something on a simple monthly subscription may seem attractive, it can become expensive, and usually comes with strings attached.
In this episode of Marketing Matters we discuss whether it better to invest in capabilities in house or to 'rent them for a fee whenever you need them?
Yes, you can have everything as a service, and suppliers would certainly like you to, but is it the right way to go?
S5E1 - Should I be using e-commerce as part of my business?
S4E5 - A Sustainable Process
S4E4 - Making Time to Manage
S4E3 - Monitoring your Marketing
S4E2 - Implementation in marketing: a process not an event
S4E1 - Implementing a plan with PIMMS
S3E8 - Taking the time to plan
S3E7 - Taking advantage of analytics
S3E6 - The new age of email marketing
S3E5 - Social media as a marketing platform
S3E4 - Communicating via content
S3E3 - Choosing the right host for your website
S3E2 - Own your website as a marketing tool
S3E1 - Technology & expertise in the real world of business
S2E25 - "You have two ears & one mouth, use them in that proportion"
S2E24 - Stronger marketing during change
S2E23 - The right tools for the right job
S2E22 - The value of real human interaction
S2E21 - Why is true creativity so rare?
S2E20 - The Working From Home Conundrum
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