I recently read an article advocating the "Renting of Christmas" - Nowadays, you can rent anything!
It started with Software as a Service. Now you can buy pretty much anything as a service. But should you?
The decision on whether you should head down that path is not always an easy one and depends on many factors. Whilst accessing something on a simple monthly subscription may seem attractive, it can become expensive, and usually comes with strings attached.
In this episode of Marketing Matters we discuss whether it better to invest in capabilities in house or to 'rent them for a fee whenever you need them?
Yes, you can have everything as a service, and suppliers would certainly like you to, but is it the right way to go?
S2E19 - The Social Dilemma - Are we part of the problem?
S2E18 - Getting Over the Line
S2E17 - The Pricing Challenge
S2E16 - The importance of good WordPress hosting
S2E15 - Podcasts: The Marketing Tool
S2E14 - Dashboards & Data
S2E13 - Partnerships for Performance
S2E12 - Adapt and Survive
S2E11 - The Rise of the Webcast
S2E10 - Effective Communication
S2E9 - Business Model Philosophy
S2E8 - Social Media Marketing
S2E7 - The New Normal
S2E6 - Adapting & Surviving the "Lockdown"
S2E5 - Why WordPress?
S2E4 - Case Studies & Testimonials
S2E3 - The Power of Why
S2E2 - Business Planning
Marketing Matters S2E1 - The Infinite Game
Marketing Matters Episode 20 - Marketing at Christmas
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