I recently read an article advocating the "Renting of Christmas" - Nowadays, you can rent anything!
It started with Software as a Service. Now you can buy pretty much anything as a service. But should you?
The decision on whether you should head down that path is not always an easy one and depends on many factors. Whilst accessing something on a simple monthly subscription may seem attractive, it can become expensive, and usually comes with strings attached.
In this episode of Marketing Matters we discuss whether it better to invest in capabilities in house or to 'rent them for a fee whenever you need them?
Yes, you can have everything as a service, and suppliers would certainly like you to, but is it the right way to go?
Marketing Matters Episode 19 - What Makes a good client?
Marketing Matters Episode 18 - The Key to Marketing - Stick at it!
Marketing Matters Episode 17 - Digital Marketing Dangers
Marketing Matters Episode 16 - Internal View of Marketing
Marketing Matters Episode 15 - Marketing Focus
Marketing Matters Episode 14 - Value of 'Free'
Marketing Matters Episode 13 - Process & Agility
Marketing Matters Episode 12 - Hosting
Marketing Matters Episode 11 - Social Media
Marketing Matters Episode 10 - E-mail Marketing
Marketing Matters Episode 9 - Search Marketing
Marketing Matters Episode 8 - Planning
Marketing Matters Episode 7 - Joined-up Marketing
Marketing Matters Episode 6 - Data
Marketing Matters Episode 5 - Design
Marketing Matters Episode 4 - PR
Marketing Matters Episode 3 - Networking
Marketing Matters Episode 2 - Posting to Facebook is not Marketing
Marketing Matters Episode 1 - The importance of a website
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