In this week's Tech Marketing Trends episode, Jakob Löwenbrand welcomes Michael Fourchette, a tech veteran with a rich background including roles at PeopleSoft, Autodesk, and as Chief Research Officer at G2. Michael is here to discuss his latest report on business adoption and use of AI.
Some key takeaways:
🤖 87% of companies plan to increase their AI spending in the next 12 months
🤖 Talent scarcity and data quality are significant concerns for businesses venturing into AI
🤖 Michael is optimistic about AI's role in job creation and upskilling
Don't miss this insightful conversation that delves into the transformative impact of AI on the B2B tech landscape. Listen now to gain valuable insights that can help you stay ahead of the curve in this rapidly evolving field.
How to align sales and marketing using HubSpot – Leslie Boadum
Profitable website traffic – Micheál McGrath
The New Rules of Marketing Technology - Scott Brinker
The biggest opportunities in B2B tech websites - Andy Crestodina
How to compete with giants as a small business – Jeroen Corthout
Value Selling that makes your company grow – Chad Sanderson
RE:Think Innovation – Carla Johnson
Create Predictable, Scalable Sales Revenue - Aaron Ross
The Importance (And Results) of Sales and Marketing Alignment – Sean Reid
How to maximize your lead generation with the right landing page - Oli Gardner
How to succeed with your B2Bpodcast - Justin Brown
ROI-Driven Marketing – Mike Krass
The future of content marketing in B2B – Joe Pulizzi
Leadership and strategy for a great company culture – Adam Halim
How top brands use ABM to get results – Jon Russo
The biggest content creation challenges for B2B companies – Emily Hill
Create Engagement Through Social Media – Corey Perlman
How to succeed with your outbound marketing – Mark Colgan
SEO that makes your B2B business grow – Steve Wiideman
Why you need Courage to succeed with content marketing – Jay Baer
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