In this week's Tech Marketing Trends episode, Jakob Löwenbrand welcomes Michael Fourchette, a tech veteran with a rich background including roles at PeopleSoft, Autodesk, and as Chief Research Officer at G2. Michael is here to discuss his latest report on business adoption and use of AI.
Some key takeaways:
🤖 87% of companies plan to increase their AI spending in the next 12 months
🤖 Talent scarcity and data quality are significant concerns for businesses venturing into AI
🤖 Michael is optimistic about AI's role in job creation and upskilling
Don't miss this insightful conversation that delves into the transformative impact of AI on the B2B tech landscape. Listen now to gain valuable insights that can help you stay ahead of the curve in this rapidly evolving field.
Why empathy marketing is the future for B2B companies - Brian Carroll
How marketing and inside sales can create a pipeline machine - Anna Lämber
How to win friends and influence people with ABM - Ross O’Neill
ABM for every budget - Leanne Chescoe
Smart content you can’t ignore - Tania Mushtaq
What's working and what's not working in digital marketing strategy - Ashish Agrawal
The deep dark secrets of Marketing Automation - Nicholas Mangold
Digital marketing success in 2020 - Dana DiTomaso
What a marketeer needs to know about SEO in 2020 - Chris Green
How to succeed with a Marketing Automation implementation - Fredrik Gunnarsson
How to use LinkedIn advertising to generate leads - Alexandra Åhré
How to make your content impossible to ignore – Nancy Harhut
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored