Projection on window film is one of those things that I thought had come and gone from digital signage, with too many technical challenges to make the idea really workable.
But projection is having a comeback, and arguably the company doing the most with it for retail and campaign-based marketing is a scrappy little startup in Dallas, called Glass-Media.
I chatted with Daniel Black, who co-founded the company roughly five years ago and is its CEO. The big differences between the first wave of projection in signage, and now, are better technology and smarter vendors.
The film is better. The projectors are brighter. Specialty lenses mean the set-up takes less space. And the big one - laser projectors are supplanting older-style projectors that steadily needed expensive bulbs replaced, and weren't engineered for commercial applications.
The other factor is guys like Black selling this as a solution, with measurables for retailers and brands, as opposed to a technical thing with short term Wow Factor.
If you've been curious about the state of projection in signage, this is a worthwhile listen.
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Michael Schneider, ESI Design
Brad Parler, Blinds.com
Mark McDermott, ScreenCloud
Leo Coates, The Coates Group
Chris Lydle, Google
Kurt Dupont, PresentationPoint
David Levin, Four Winds Interactive
Ken Sahlin, DOmedia
Luka Birsa, Visionect
Wayne Rasor, FASTSIGNS
Jim Nista, Insteo
Brian Fitzpatrick, Revel Media Group
Jeff Hastings, BrightSign
Andrew Farah, Density
Florian Rotberg, Invidis
John Wang, IAdea
Randy Pagnan, RP Visual Solutions
Vincent Encontre, Intuilab
Jennifer Davis, Leyard/Planar
Rick Cope, NanoLumens
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