If you ask Lara Smith what led her to create Lusomé, she would tell you it was partly circumstantial, partly destiny.
She kicked off her 20-year career at two of the biggest fashion houses in the world - Ralph Lauren and Gucci - and quickly worked her way up as a senior executive at some of Canada’s largest retailers. There, she traveled the globe to discover and create innovative apparel solutions that would make a difference in the lives of consumers.
But it wasn’t until Lara watched her sister battle with breast cancer and the uncomfortable, long-term side effects that resulted from her treatments that she set out to find the most important solution of all - a solution to preventing overheating and night sweats in the clothing that is meant to make us feel beautiful. Lara looked throughout North America and Europe for a sleep brand with beautiful style and fabrics, but they were using 100% polyester and chemicals in the finishing process. Not to mention, their cooling technology never truly worked.
That’s when Lara decided to create her own solution, one that fuses beauty, comfort and science. Her vision came to life through Lusomé, a new pajama brand that promotes the health and sleep of its wearers through first-of-its-kind technology that stops night sweats before it starts.
Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.
Want to stay up-to-date on the latest #entrepreneur podcasts and news? Subscribe to our bi-weekly newsletter
Become an entrepreneur for the right reasons because it’s not an easy ride - Toronto - Canada’s Podcast
Bringing a bold and unorthodox approach to design and business - Calgary - Canada’s Podcast
Comment contribuer à la pérennité de la fromagerie artisanale du Québec - Canada’s Podcast
Profits and Purpose with Jennifer St. John - Toronto - Canada’s Podcast
Enhancing lives and creating legacies - Calgary - Canada’s Podcast
Brand Strategist & Business Performance Catalyst - Vancouver - Canada’s Podcast
The key to a long career in pharmaceutical R&D - Calgary - Canada’s Podcast
Running a public company is a whole business in itself - Toronto - Canada’s Podcast
Elevating mental health through the science of float therapy - Calgary - Canada’s Podcast
Developing market intelligence tools for the construction industry - Calgary - Canada’s Podcast
Explaining why insurance policies, expectations and the reality of what you get, don’t always match up - Toronto - Canada’s Podcast
How to be a badass superstar seller - Calgary - Canada’s Podcast
Sharing successful entrepreneurial stories - Calgary - Canada’s Podcast
Creating a Culture for Success - Vancouver - Canada’s Podcast
Improving social outcomes and launching products into underserved markets - New Brunswick - Canada’s Podcast
Emphasizing safety and service in the trucking business
It helps to know that someone is in your corner to help solve challenges - Toronto - Canada’s Podcast
Believe in Your Vision - Vancouver - Canada’s Podcast
A passion for transformational businesses - Calgary - Canada’s Podcast
Supporting Staff for Success - Vancouver - Canada’s Podcast
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays