Great lighting is crucial for a successful jewelry store. In this podcast, Leslie McGwire helps listeners understand the goal of lighting and how the proper intensity of light impacts the merchandise and customer perception. She gives tips on best in-case lighting as well as the lighting in aisleways between the showcases. Further, she details how decorative lighting captures the customers attention and adds to the store’s perception. Leslie McGwire, ASID (American Association of Interior Designers) Allied, is an award-winning interior designer and author, with 35 years of experience in retail design and a specialization in jewelry store design. She is the owner of Leslie McGwire & Associates, Inc.
President of The Plumb Club, Michael Lerche Talks About The Industry Future
Maximizing The Experience
The Digital Transformation
Understanding The Benefits of Extruded Tubing and Machine Setting
Content Is King
Diamond Recycling - Your Guide to Repurposing Loose Diamonds
Pearl Care & Maintenance
Beyond Birthstones - Telling Stories with Gems
5 Tips to Modern Marketing
Lab Grown Gems & Diamonds - Become Fearless in The Age of Progression and Change
Diamond Trends in Today's World
Focus On A New Clean: Tips to Clean, Engage and Grow Revenue
Responsible Practices As A Company Strategy
10 Tips To Strengthen Your Social Media
Clicks & Mortar - Staying Relevant In Today's Marketplace
Public Relations Ground Rules - Growing Your Business Using PR
Advertising Myth-Busters - Expectancy vs. Reality
Continuous Content Can Create Customers
Reinvigorating Retail - Visual Merchandising Tips that Stimulate Sales
Cracking The Code on Customer Experience With Platinum
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money