Tim Clark - Senior Vice President and Chief Digital Officer, NASCAR
Kathryn Kai-ling Frederick - Chief Marketing Officer, LA Rams
Kaitee Daley - Vice President of Social Media, ESPN
Karlis Kezbers (moderator) - Vice President of Global Client Analytics, Ticketmaster
More than 50% of fans currently use social media platforms while watching live sports, and that number is only expected to grow. The meteoric rise of short-form video across all social media platforms has shifted viewer attention spans and content preferences. Fans are opting for bite-sized clips over an entire real-time game, or behind-the-scenes clips over live content. In fact, in the next 5 years, the value of short-form video clips in sports is expected to rise faster than live media rights. Join our panelists for a discussion on the evolution of social media and its impact on sports consumption and fanhood. Learn how sports teams are currently using social media to engage their audiences, and their plans to expand beyond those who watch cable broadcasts.
Pass the Secret Sauce: Learning Across Sports
A New Arena: Careers After Sports
The Path to Greatness
Save the Data: The Future of Data & Technology
Innovating for the Next Generation of America's Pastime
Start Me Up: Innovation & Entrepreneurship
Sports Gambling Innovation: Betting on the Future
Finding the Favorite: Engaging Fans and Bettors
Fanalytics 2.0
Ticketing Analytics: Secondary to None
How Big Is Your Jumbotron: Optimizing the Venue Experience
Making the Right Play: Optimizing the NBA’s Season Structure
Basketball Analytics: Nothin’ but Net...Rating
“3s & Frees”: The Evolving Nature of Basketball
Built to Last: The Importance of Inclusion & Diversity in Sports Organizations
A 1-on-1 with Enes Kanter
Player Empowerment: I've Got the Power
Moneyball to Homerball with Bill James & Tom Tango
Moving the Chains: Advancing Football Analytics
Hockey Analytics: A Faceoff with Data
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