BONUS COTENT: How to Calculate the ROI of a Campaign

After a successful Giving Tuesday for our clients, we thought it would be the opportune time to break down how to calculate the ROI of a campaign. There are many different ways that you can go about doing so. The bottom line is, you can’t just figure the success of things based on dollar amounts.

Receiving more money indeed means you performed an effective ask, but what else? For the non-profits that we work with, we take into account advancing brand awareness and building momentum for the corporation as a whole.