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Art of Mortgage Marketing

Art of Mortgage Marketing

Business:Marketing

3 Steps to Creating a Breakthrough in Your Purchase Pipeline... Without Cold Calling, Begging, or Bribing

3 Steps to Creating a Breakthrough in Your Purchase Pipeline... Without Cold Calling, Begging, or Bribing

2020-11-05
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Growing our purchase pipeline without making a ton of cold calls may sound too good to be true, but that’s only because we’ve become used to doing it the hard way.   Most LOs are so accustomed to begging Realtors for their business that...

Growing our purchase pipeline without making a ton of cold calls may sound too good to be true, but that’s only because we’ve become used to doing it the hard way.

 

Most LOs are so accustomed to begging Realtors for their business that the thought of doing it any other way seems downright audacious, but it doesn’t need to be. When we channel our efforts into working smarter, not harder, breakthrough becomes reality.

 

What can we do to flip the script on Realtors and get them to ask us for business? Is it truly possible to partner with top dog agents who bring us better deals without calling the same 40 Realtors every Monday?

 

In this episode, I’m sharing the 3 steps that guarantee purchase pipeline growth.

 

Work with people who have the highest capacity to send you the most business, the most often. -Doren Aldana

 

 

Takeaways 

  • Why we need to stop wasting time working with mediocre agents:
     
    A lot of the time, we end up working harder than we should because we’re partnered with bottom feeder agents who do the bare minimum. How can we stop aligning with low producers for good? 

  • How to bait the right Realtors: 

    Superstar agents want to work with superstar mortgage pros. What can we bring to the table to show we’re the obvious choice for a lender partner? 

  • The process we should be taking agents through: 

    Could our approach with Realtors be the one thing stopping us from building fruitful relationships with them? What should we be doing instead? 

 

view more

More Episodes

5 Secrets to Success That Your Sales Manager Will Never Tell You

2021-03-04

How Debbie Knight Increased Her Purchase Volume By 40% In Just 3 Months... Without Cold Calling!

2021-02-25

7 Secrets of Top Producing Mortgage Pros That Separate Them From All The Rest

2021-02-18

5 Pillars of Lead Gen Every Mortgage Pro Needs to Know

2021-02-11

5 Deadly Marketing Mistakes That Cause You To Bleed Profits (And How To Avoid Them)

2021-02-04

5 BIG Brakes That Slow Down Your Business Growth

2021-01-28

Why "Good" is the Mortal Enemy of Great and How to Avoid the Trap of Complacency

2021-01-21

Why Most Mortgage Pros Fail To Reach Their Goals (And How to Avoid Those Costly Landmines)

2021-01-14

How to Find Hope in the Face of Seemingly Hopeless Situations, and Turn Pain into a Positive Purpose w/Michael Chabot

2020-12-31

5 Steps to Make 2021 Your Absolute Best Year Yet...Even If Rates Go Up!

2020-12-24

The Suck of Living in Worry Prison (And How to Escape to Planet Prosper, Once and For All)

2020-12-17

Practice Builders vs. Business Builders: What's The Difference and Why Does it Matter?

2020-12-10

The Top 7 Ways to Automate Your Mortgage Business, So It Runs Like a Finely-Oiled Machine In Your Absence

2020-12-03

The Best Way to Prospect for New Loans - Without Having To Meet Face to Face (Even If You're a Newbie)

2020-11-26

5 Hacks For Maximizing Your FREEDOM, So You Can Earn More While Working Less

2020-11-18

7 Signs Your Marketing is Broken (And How to Fix it)

2020-11-12

How Erica Dose Went From a 4-Year Rut of Stagnation to DOUBLING Her Purchase Business in Just 3 Months (Without Cold Calling)

2020-10-29

How Having Less Realtor Partners Actually Makes You More Money

2020-09-10

3 Hidden Obstacles to Success That Stop Most Mortgage Pros From Living Their Dream

2020-09-10
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