154: Vic Isley • A DMO's Response to Disaster
DMOU: Destination Marketing Organization University

154: Vic Isley • A DMO’s Response to Disaster

2024-10-15
On this special edition of DMOU, we catch up with Vic Isley, CEO of Explore Asheville. In the devastating aftermath of the one-two-punch of torrential rains and then Hurricane Helene, Vic shares how the Asheville region is bouncing back…and how Explore Asheville is playing a vital and meaningful role in the recovery. From their presenting sponsorship of the upcoming Concert for Carolina to innovative initiatives like Always Asheville and Love Asheville from Afar, it’s a fascinating story of gri...
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