The Recruiting Brainfood Podcast
Business
Programmatic Job Advertising, for Dummies
Are you struggling to find high quality candidates for your open roles within your budget? Programmatic recruitment advertising can help.
Programmatic is the use of software and data to ensure your online job ads are in front of the right people, at the right time, at the best possible price. Hiring organizations that use programmatic often see a reduced cost per hire and time to fill and an increase in qualified and diverse candidates.
The best part? You don’t have to be a tech expert to leverage programmatic. We're going to do a Brainfood special, a 1-2-1 with Robin Stander, VP of Sales at Appcast, who is basically going to teach us what programmatic advertising is
You will learn
- What is programmatic advertising?
- How does it work?
- How do we know the ads are shown to the right audience?
- How is ad performance tracked?
- What is an ad exchange?
- Is this ad retargeting?
- What are the privacy issues?
- How does the cookie less future impact programmatic?
- How do we implement programmatic solutions?
All this and more - at the end of this hour, we are going to know what programmatic job advertising is and how to implement it. Don't miss this one folks
Ep153 is sponsored by Appcast
In a competitive hiring market, it’s essential to craft job ads that tell would-be employees what they want to know about the job and your organization to attract qualified candidates.
When creating job ads, think like a job seeker. Share details about your company and your culture; optimize your job titles, location, and requirements; highlight your compensation, benefits and career development, using straightforward language that leaves little or no room for interpretation.
The Appcast guide “Best Practices in Job Ad Content” will provide what best practices should be followed to optimize your job advertising strategy and highlight the key areas you should focus on. Download your free copy now!
Brainfood Live On Air - Ep83 - Nurturing Online Communities with Rosie Sherry, Vanessa Raath & Allyn Bailey
Brainfood Live On Air - Ep82 - Recruiting KPI's for the Pandemic Era w/Marisa Bryan & Andrea Marston
Brainfood Live On Air - Ep81 - What Tech Recruiting Looks Like Post Covid-19 w/ Manjuri Sinha (OLX), Alla Pavlova (Miro) & Katy Peichert (The Workshop)
Brainfood Live On Air - Ep80 - The Ultimate Guide to Video & Livestreaming Tech for Recruiters w/ Josef Kadlec
Brainfood Live On Air - Ep79 - Alternative Career Paths for Recruiters
Brainfood Live On Air - Ep78 - Recruiting Trends: The Next 12 Months with Sarah Brennan and Kevin Wheeler
Brainfood Live On Air - Ep77 - Culture Fit is Bullsh1t with Jess Hayes and Nico Blier-Silvestri
Brainfood Live On Air - Ep76 - De-biasing the Interview: Best Practice w/ Lorne Epstein, Christine Ng & Markellos Diorinos
Brainfood Live On Air - Ep75 - Making the Business Case for Budget during Covid-19 w/ Lisa Scales & Jerome Ternynck
Brainfood Live On Air - Ep74 - Recruiting Lessons from the Remote First with Mark Deubel (Elastic) and Anastasia Pshegodskaya (Gitlab)
Brainfood Live On Air - Ep73 - The Beauty Bias
Brainfood Live On Air - Ep72 - Job Seeking... as a Head of TA w/ Chad Horn and Lyndsey Shankland
Brainfood Live On Air - Ep71 - How to become the Indispensable Recruiter with Neil Carberry
Brainfood Live On Air - Ep70 - Automation Recipes Recruiters Really Need To Know
Brainfood Live On Air - Ep69 - Practical Tips to Diversify Your Talent Pool w/ Jelmer Koppelmans, Christine Ng, Katrina Kibben & Andrew Gadomski
Brainfood Live On Air - Ep68 - How To Be a Great Interviewer w/ Charlotte Mutsaerts
Brainfood Live On Air Ep67 - Upgrade Your LinkedIn Game with Andy Foote
Brainfood Live On Air - Ep66 - Politics in the Workplace w/ Jim Stroud & Kate Bischoff
Brainfood Live On Air - Ep65 - Game Changer - Future of Recruitment Agencies in the ear of Covid-19 with Mark Dorman, CEO of SThree
Brainfood Live On Air - Ep64 - Massive Volume Applicants w/ Bas van de Haterd, Ben Gledhill & Modiar Kamps
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money