The Recruiting Brainfood Podcast
Business
Programmatic Job Advertising, for Dummies
Are you struggling to find high quality candidates for your open roles within your budget? Programmatic recruitment advertising can help.
Programmatic is the use of software and data to ensure your online job ads are in front of the right people, at the right time, at the best possible price. Hiring organizations that use programmatic often see a reduced cost per hire and time to fill and an increase in qualified and diverse candidates.
The best part? You don’t have to be a tech expert to leverage programmatic. We're going to do a Brainfood special, a 1-2-1 with Robin Stander, VP of Sales at Appcast, who is basically going to teach us what programmatic advertising is
You will learn
- What is programmatic advertising?
- How does it work?
- How do we know the ads are shown to the right audience?
- How is ad performance tracked?
- What is an ad exchange?
- Is this ad retargeting?
- What are the privacy issues?
- How does the cookie less future impact programmatic?
- How do we implement programmatic solutions?
All this and more - at the end of this hour, we are going to know what programmatic job advertising is and how to implement it. Don't miss this one folks
Ep153 is sponsored by Appcast
In a competitive hiring market, it’s essential to craft job ads that tell would-be employees what they want to know about the job and your organization to attract qualified candidates.
When creating job ads, think like a job seeker. Share details about your company and your culture; optimize your job titles, location, and requirements; highlight your compensation, benefits and career development, using straightforward language that leaves little or no room for interpretation.
The Appcast guide “Best Practices in Job Ad Content” will provide what best practices should be followed to optimize your job advertising strategy and highlight the key areas you should focus on. Download your free copy now!
Brainfood Live On Air - Ep43 - How to message software engineers w_Erin Mathew
Brainfood Live On Air - Ep42, Social Good for Hiring Success with Jerome Ternynck
Brainfood Live On Air - Ep41: MUST HAVE RECRUITER SKILLS for the 2020's w/ Kevin Blair
Brainfood Live On Air - Ep40, Facebook Ads for Recruiting, w/ Fanny Comba, Jelmer Zuidema, Jelmer Koeppalmans and Andrew Bryce
Brainfood Live On Air, Ep39 - We Have To Talk Brexit w/ Dr Sarah Lieberman
Brainfood Live On Air, Ep38 - Tech Related Job Displacement with Rob McCargow & Yvette Cameron
Brainfood Live On Air - Ep37, TruTibute & the Value of Community w/ Piret Luts, Shannon Pritchett, Jamie Leonard & Bill Boorman
Brainfood Live On Air - Ep36, How to make Employer Brand Stick w/ James Ellis & Elena Valentine
Brainfood Live On Air - Ep35, Live from Kiev, with Denis Dinkevich and Andrei Stetsenko
Brainfood Live On Air, Ep34 - Live from Melbourne, Aus w/ Omer Molad, Lauren Sharp, Ross Clennett & Adam Walker
Brainfood Live On Air, Live from Sydney w/ Laura Johnson, Rich Lewis-Jones, Mark Mansour & Michael Delaney
Brainfood Live On Air - Ep32, Live from Perth, WA w/ Stan Rolfe, Dani Tamati, Jon Bowker & Nicole La Gallia
Brainfood Live On Air - Ep31- Live from Hong Kong with Daxtra Technologies & Dr Richard Claydon
Brainfood Live On Air - Ep30, Live from Yerevan, with Ach Petrosyan, Tigran Sloyan and Meruzhan Danielyan
Brainfood Live On Air, Ep29 - Future Proof Your Employer Brand w/ Bill Boorman and Bryan Chaney
Brainfood Live On Air - Ep28, Miniblogging on LinkedIn w/ Mitch Sullivan & Kasia Tang
Brainfood Live On Air - Ep27, Blue Collar Recruitment w/ Ben Gledhill & Tim Sackett
Brainfood Live On Air - Ep26, How To Create A Great Recruiting Podcast
Brainfood Live On Air - Ep25, Video in Recruiter, with Maury Hanigan, Erin Douglas & Mark Lundgren
Brainfood Live On Air Ep24, HR Conferencing vs HR Reality with Katrina Hutchinson-O'Neill
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