The Recruiting Brainfood Podcast
Business
Programmatic Job Advertising, for Dummies
Are you struggling to find high quality candidates for your open roles within your budget? Programmatic recruitment advertising can help.
Programmatic is the use of software and data to ensure your online job ads are in front of the right people, at the right time, at the best possible price. Hiring organizations that use programmatic often see a reduced cost per hire and time to fill and an increase in qualified and diverse candidates.
The best part? You don’t have to be a tech expert to leverage programmatic. We're going to do a Brainfood special, a 1-2-1 with Robin Stander, VP of Sales at Appcast, who is basically going to teach us what programmatic advertising is
You will learn
- What is programmatic advertising?
- How does it work?
- How do we know the ads are shown to the right audience?
- How is ad performance tracked?
- What is an ad exchange?
- Is this ad retargeting?
- What are the privacy issues?
- How does the cookie less future impact programmatic?
- How do we implement programmatic solutions?
All this and more - at the end of this hour, we are going to know what programmatic job advertising is and how to implement it. Don't miss this one folks
Ep153 is sponsored by Appcast
In a competitive hiring market, it’s essential to craft job ads that tell would-be employees what they want to know about the job and your organization to attract qualified candidates.
When creating job ads, think like a job seeker. Share details about your company and your culture; optimize your job titles, location, and requirements; highlight your compensation, benefits and career development, using straightforward language that leaves little or no room for interpretation.
The Appcast guide “Best Practices in Job Ad Content” will provide what best practices should be followed to optimize your job advertising strategy and highlight the key areas you should focus on. Download your free copy now!
Brainfood Live On Air - Ep168 - Changing the Culture of Your Talent Acquisition Team
Brainfood Live On Air - Ep167 - LinkedIn Content Feed - What Recruiters Have Got To Know
Brainfood Live On Air - Ep166 - Sourcing Candidates on Reddit
Founders Focus - Ep32 - Up close and personal with Mehul Bhatt CEO of FloCareer
Brainfood Live On Air - Ep165 - How to be Influential on Video
Brainfood Live On Air - Ep164 - Can Recruiters Do A 4 Day Week?
Brainfood Live On Air - Ep163 - Recruitment Marketing to Different Generations
Brainfood Live On Air - Ep162 - Employer Branding......When Making Layoffs?
Brainfood Live On Air - Ep161- How to Hire for a No Name Brand
Brainfood Live On Air- Ep160 - Sourcing without LinkedIn- A 7 Day Challenge
Brainfood Live On Air - Ep159 - How to know a Recruiter is Any Good
Brainfood Live On Air - Ep158 - Recession Proofing Your Recruitment Career
Founders Focus - Ep31 - Up close and personal with Virgile Raingeard, CEO of Figures
Founders Focus - Ep30 - Up close and personal with Stephen Anderson, MD of Crooton
Brainfood Live On Air - Ep157 - How to Organise a Sourcing Jam!
Founders Focus - Ep29 - Up close and personal with Viktor Nord and Adrian McDonald, Cofounder and CEO of Adway
Founders Focus - Ep28 - Up close and personal with Ilya Brotzky CEO of VanHack
Brainfood Live On Air - Ep156 - Mega Scale Hiring (10,000+)
Brainfood Live On Air - Ep155 - Moving to Salary Transparency
Founders Focus - Ep27 - Up close and personal with Will Laufer, CEO of Prelude
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