Scooter, Baby! The Life and Times of the Most 2010’s Manager You Can Possibly Imagine

First off—big news in Money 4 Nothing-land. We’ve just OFFICIALLY joined forces with the amazing Penny Fractions newsletter to create a new and almighty Voltron (Sailors Moon?) of critical coverage on the music industry. We’ll be rolling out exciting new projects over the next few months, so please stay tuned! And now, on with the show… 

 

When news broke that a wave of Scott “Scooter" Braun’s clients were leaving him—including mega-names like Ariana Grande and Justin Bieber—it seemed like it might be the beginning of the end for the most successful music manager of the 2010s. But…who is Scooter exactly? And why should anyone care?

 

While most know Braun for his era-defining beef with Taylor Swift, we decided to go a bit deeper, exploring his remarkable ascent amid the shell-shocked chaos of the music biz during the early Obama Era. As we dug in, we realized that Scooter’s success actually provided a fascinating vantage-point through which to understand the distinctive era that ran from early Youtube to the launch of Tik Tok—a moment of disruption, change, and platform power that we might just be coming out of. Come for the Asher Roth (yeah, THAT Asher Roth). Stay for the T-Swift conspiracies. 

 

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