The 10 Minute Healthcare Marketing Podcast
Business:Marketing
In this episode, Kirkland Family Dentistry discusses the recent move of their dental practice after 20+ years at the same location. The process took about 3-4 years from finding a new building to move-in day. They provide tips and a checklist for dental practice relocation. They suggest starting to look for a new space four to five years before you want to move or your current leasing the right-size space near your current practice and at your target price may take several years. They also suggest considering demographics, parking, visibility, accessibility & convenience, proximity, and future growth when choosing a new location for your practice. Negotiating a purchase or lease may take several months, and designing your space once you've secured it may take one to eight months. Proper planning is crucial for a seamless transition, controlling costs, and minimizing downtime.
When building a new dental office, expect construction to take four to 12 months, and contractors may take longer due to factors outside their control. Using an existing office may lead to financial savings, but there may be complications with the building's electrical and plumbing systems. Relocating a dental office requires notifying patients, updating online sources and voicemail, and moving equipment. Careful choreography of the equipment move can prevent costly downtime, and coordination and communication are critical for minimizing downtime during the move.
Any dentist who is considering a move needs to listen to this post. It covers various aspects of the relocation process, including scheduling the move, preparing the new space, updating licenses and insurance, notifying relevant boards and associations, updating online directories, and promoting the new location. It emphasizes the importance of planning ahead and coordinating with professionals to minimize downtime and ensure a smooth transition.
It is highly recommended to work with a dental marketing company, such as Titan Web Agency, to ensure a seamless transition. The agency helped Kirkland Family Dentistry update its online profiles and enhance its digital brand to reflect its new location. There is great value in a digital partner in making a successful transition.
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