222: Shape Value for the Government with Shirley Collier

Shirley Collier, President of Scale2Market LLC, is fueled by a passion to help businesses succeed in the federal marketplace.

 

We learn about Shirley's journey and her powerful DAVIE framework (Data Analysis Value Investment Execute and Evaluate) that guides companies through the complexities of federal contracting. She explains how to leverage data, build relationships, and strategically position businesses to win lucrative government contracts. She also emphasizes the importance of innovation and staying competitive to maintain a foothold in the federal market.

 

(0:34) Why work with the federal market

(1:23) The DAVIE Framework

(7:17) Entering the market

(15:56) Traps you should avoid and how to overcome them

(23:23) More about Shirley

 

Links and Resources

• Shirley’s LinkedIn
• Scale2Market LLC
• Explore Steve Preda Business Growth tech https://stevepreda.com/business-growth-tech/
• Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
• Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT 
• Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks