Today, Seth Godin, a 19 time bestselling author and long-time marketer, joins me on In the Trenches. Seth Godin has been featured in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, the Marketing Hall of Fame, and was recently quoted on the TV show "Billions" (which is braggable, so I had to add that). A self- proclaimed teacher, Seth inspires and teaches others how to level-up their life and business.
In today's conversation, we talk about the state of marketing, what is working and what's not, and this critical idea of "the smallest viable audience." Seth and I also dive into some more contentious marketing topics like growth hacking (good or bad), how we can do meaningful work while avoiding the race to the bottom, how to be an agent of change, and more.
Oh, and if you enjoyed today's interview, please do me a favor and share! This podcast spreads through word of mouth alone (I don't advertise). So thank you in advance for your support.
In this broadcast,
And much more...
How to connect with Seth Godin Online:
Get the Latest Broadcasts of In The Trenches
Subscribe to In The Trenches on iTunes
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
ITT 139: How to Achieve Self-Mastery with Johnny Helleland
ITT 138: How to Dominate the Self-Publishing Space with Derek Doepker
ITT 137: How to Create an Irresistible Offer with Dan Kuschell
ITT 136: How to Peacefully Run Your Business with Paul Jarvis
ITT 135: How to Set and Achieve Goals with Gregg Swanson
ITT 134: How to Maximize Your Virtual Summit Sales with Bailey Richert
ITT 133: How to Have Difficult Conversations with Marcia Reynolds
ITT 132: How to Master Your Lifestyle Design with Tomas Laurinavicius
ITT 131: How to Build a Digital Product Empire with Amy Porterfield
ITT 130: How to Become an Authority in Your Space with Ian Brodie
ITT 129: How to Utilize the Three P's of Profit with Tema Frank
ITT 128: How to Become a Professional Podcaster with David Ralph
ITT 127: How to Live a Creative Life with Melissa Dinwiddie
ITT 126: How to Create a Sales Framework with Jim Brown
ITT 125: How to Grow Your Own Coaching Business with Jessica Sweet
ITT 124: How to Build an App from Scratch with RJ McCollam
ITT 123: How to Use the Power of Storytelling with Jose Rosado
ITT 122: How to Scale a Business Like a Ziglar with Tom Ziglar
ITT 121: How to Start a Side Hustle with Ryan Robinson
ITT 120: How to Choose What's Next After Graduating Freelancing with Kai Davis
Create your
podcast in
minutes
It is Free
Making Bank
Bank of America Treasury Insights
How I Crushed It
The Ramsey Show
Planet Money