Selling Into the Public Sector: Strategies & Tactics that Work

2021-09-03

This week's show is called "Selling Into the Public Sector: Strategies & Tactics that Work" and our guest is Adriel Sanchez, CMO at Newsela. Join us as we discuss what Newsela does as a company, the difference and similarities between commercial and private-sector marketing, the difference between selling into K-12 and other parts of government sales, and how marketing and sales pivoted during COVID.Listen in now for great insights and/or read the full transcript on the Heinz Marketing...

This week's show is called "Selling Into the Public Sector: Strategies & Tactics that Work" and our guest is Adriel Sanchez, CMO at Newsela.

Join us as we discuss what Newsela does as a company, the difference and similarities between commercial and private-sector marketing, the difference between selling into K-12 and other parts of government sales, and how marketing and sales pivoted during COVID.

Listen in now for great insights and/or read the full transcript on the Heinz Marketing Blog starting Mon. 9/6/21 at 6am PST or watch the video here/now!

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Sales Pipeline Radio is produced by Heinz Marketing.

I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.

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