PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and drive tangible, sustainable business outcomes.
The discussion featured the following panellists:
0:00 Introductions & relevant experience
6:05 Changing role of PR in B2B marketing strategy
23:27 Long term objectives vs short term focus
29:34 Understanding what PR can accomplish
35:40 Changes in PR investment, from media relations towards social media, owned/paid content and influencer marketing
50:05 Using data and commstech to measure and prove return on PR investment
1:07:17 Quality of B2B content
Tier One On Leveraging Trendspotting To Elevate Brands
How Brands Can Build Consumer Love In A Cost-Of-Living Crisis
The Future Of Cognitive AI And Its Role In Protecting Brands
Maureen Lippe On Radical Reinvention
Prioritizing Employee Wellness Is Good Business
The power of strategic comms for social impact
Cannes Series: 2023 Festival Retrospective
The Gap Between Journalists’ & Consumers’ Views Of The Media
Andrew Bloch on clients, new business and agency M&A
African Tech & EMEA Tech Agency Of The Year
Intrepid Travel’s Comms Head On Sustainable Travel
PRovoke editors: Cannes review, market update & more
Cannes Series: Backing Values With Data
Cannes Series: Every Lion Is A Cannes Lion
Influence 100: Corporate Activism With Torod Neptune And Liz Micci
Larry Weber On The Evolution Of Tech PR
Cannes Series: The Case Against Creative Supremacy
Natalie Boden On Latina Moms’ Challenges & Opportunities
Taking Action While Navigating Public Opinion And Political Rhetoric
Courageous Creativity As The Foundation Of Transformation
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