I've done a podcast interview with Jeff Hastings in the past, but there's a lot going on with BrightSign and it was time for a catch-up with the CEO.
BrightSign will ship about 300,000 little purple digital signage players this year, at a clip of something like 1,200 units a day. The players have become their own hardware category - as in, "Are you planning to use PCs, smart displays or BrightSign boxes?"
In our chat, we talk about why BrightSign devices have so much traction in the marketplace, and why so many software and solutions companies are signing on now as integrated partners.
We get into the thinking behind a service called BSN Cloud that is now coming out of beta testing and into wider release.
And we talk broadly about what CIOs and IT managers need to think about when they start looking at large, scaled digital signage networks. The IT guys I used to refer to as the Dr. No crowd are now very much on board with using special purpose devices that just work, and don't bring the headaches of full PCs and their operating systems.
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Arie Stavchansky, Dataclay
Mitch Goss, Zero-In
Sheldon Silverman, Smartbomb Media
Matt Gibbs, UPshow
Alan Brawn, Brawn Consulting
Jason Bier, Federation For Internet Alerts
Mark Stross, ANC
Megan Dutta, Women Of Digital Signage
Jenn Vail, E Ink
Reece Kurtenbach, Daktronics
Stan Richter, SignageOS
Bruce van Zyl, Sellr/Bev TV
Guy Tonti, Unified Brand
Paul Weatherhead, AV Junction
Bryan Crotaz, Silver Curve
Joaquim Lopes Jr., 4YouSee
Andrea Varrone, Digital Signage Expo
Jaffer Haider, Poster My Wall
Jason Barak, D3
Lisa Moore and Hugh Turvey, OOHscreen
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