Matt Cross Tap Takeover Episode
Ash Management owns and operates many, many restaurants and bars across the Central Coast, including the Frog & Peach Pub, Mother’s Tavern, Shell Beach Brewhouse, Rooster Creek Tavern, Mason Bar & Kitchen, Creaky Tiki, Milestone Tavern, and Bull’s Tavern. In fact, Bull’s Tavern is where it all began for Ash Management owner Billy Hale, who started as a janitor there while studying at Cal Poly University in the 80s. Billy leans on two critical people to keep the Ash Management properties on point: Jason Gable and Eric DeMatteo. These two are sort of the yin and yang of management, Jason focusing on the back of house and Eric focusing on the front of house. The two of them sat down with me and Matt to talk about their humble beginnings, how they’re raising a generation of employees, and how Californians are different from East Coasters.
*Note: Ash Management owns too many properties to list — besides, that list keeps changing! Here, I’ll list the main spots we chat about in the episode.
Shell Beach Brewhouse / @shellbeachbrewhouse
Rooster Creek Tavern / @roostercreektavern
Mason Bar + Kitchen / @masonbarandkitchen
Central Coast Meat Market & BBQ / @centralcoastmeatmarket
Oddette Augustus, chef and caterer, Miss Oddette’s Creole Kitchen, Paso Robles
Janine Stone, food entrepreneur, A Bitch-In Kitchen, San Luis Obispo, CA
Brittany App, water activist and filmmaker, ”Where There Once Was Water,” Carrizo Plain, CA
Jim Clendenen, winemaker, Au Bon Climat Winery, Santa Maria, CA
Jack + Michelle Rudolph, farmers and cheesemakers, Stepladder Creamery, Cambria, CA
Kendra Aronson, cookbook author and creative, San Luis Obispo, CA
Matt Cross, owner, Broad Street Public House, San Luis Obispo, CA
Max Montgomery, brewer and owner, There Does Not Exist, San Luis Obispo, CA
Larry Kandarian, grain farmer, Kandarian Organic Farms, Los Osos, CA
Erin Primer, Food Services Director, San Luis Coastal Unified School District, San Luis Obispo, CA
Tim Veatch, chef and baker, Wayward Baking, Los Osos, CA
Sara + Jon Peterson, owners, Scout Coffee and HoneyCo Coffee Roasters, San Luis Obispo
Neal Maloney, owner and farmer, Morro Bay Oyster Company, Morro Bay
Erin Holden, beekeeper, Central Coast Beekeepers Alliance, Atascadero
Julien + Courtney Asseo, resturateurs, Les Petites Canailles, Paso Robles
Greg Clarke, author and illustrator, A Sidecar Named Desire, Thousand Oaks
Chris Dillow + Evan Toohey, chef and employee, Fig at Courtney’s House, Templeton
Mike Sinor, winemaker, Sinor-LaValle Wines, Avila Beach, + Ancient Peaks Winery, Santa Margarita
Chef Daisy Ryan + Greg Ryan, restaurateurs, Bell’s, Los Alamos
Jenn Harris, senior food writer, The Los Angeles Times
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